PAPI (paper assisted personal interviews)
- Interviewing is executed using classical paper questionnaires.
- Respondents are selected according to client’s brief, covering representative sample of the selected target group (whole population or selected segments).
- Experienced and well-trained interviewers carry out the interviews. Before they start to work as interviewers they pass several internal trainings proceeded in accordance with general interviewing standards and principles.
- The quality and promptness of data collection is ensured by regular cross-check of interviewers´ work.
CAPI (Computer Assisted Personal Interview)
- Interviewing is executed using laptops or tablets and special interviewing software.
- Respondents are selected according to client’s brief, covering representative sample of the selected target group (whole population or selected segments).
- Most experienced and well-trained interviewers carry out the interviews. Before they start to work as CAPI- interviewers they must show good previous interviewing experience.
- Interviewing software enables presentation of visuals incl. video-spots.
- The quality and promptness of data collection is ensured by regular cross-check of interviewers´ work.
CAWI (Computer Assisted Web Interview)
- Data collection is carried out on-line via the internet.
- Respondents are recruited according to client’s specification, covering representative sample of internet users or selected segments of target population.
- Information technologies and telecommunications, due to still closer connection, have become “the permanently changing market” with huge development potential.